Our Tradition

In 1950, in Tepatitlán de Morelos, Don Alberto Franco planted his first blue agave field amidst humble beginnings. With limited resources and little knowledge, the journey was challenging, but he was driven by the unwavering confidence and conviction shared with his wife. By 1957, he harvested his first crop, marking the start of our family's deep connection to agave cultivation. For the next 30 years, we worked alongside our father, learning and growing with each cycle. This period laid the foundation for our enduring passion for agave and tequila.

After our father's passing in 1987, we, the Franco Cuevas siblings, took up his mantle, continuing to plant agave uninterruptedly. Despite facing one of the deepest agave crises in 2003, we founded Destiladora Santa Virginia, named in honor of our mother. Our commitment to supporting fellow agave farmers and mutual trust helped us overcome the industry's uncertainties. Today, Destiladora Santa Virginia stands as a testament to our family's resilience and dedication. Every bottle of our tequila celebrates this legacy, offering a taste of our perseverance and setting a new standard in the industry.